According to the brewery, their packing manager Graeme Wallace caused the recall after it was revealed on social media that he had altered the lettering on the bottom of a batch of their craft beer cans to read ‘M***** *****r Day’.
Several people posted pictures of the cans on Twitter and Instagram. Picture: Brewdog
A national newspaper reported that Graeme had made the decision to change the wording in response to criticism online that the brewery had lost their edge and were no longer ‘punk enough’.
The cans of craft beer were then shipped out across the UK, with Brewdog only discovering the alteration – forcing them to issue the recall – after bemused fans began to post pictures on Twitter and Instagram.
However, instead of punishing Graeme, Brewdog – who are known for their guerilla marketing tactics and radical style of management – saw the funny side and decided to reward him with employee of the month.
A proud Graeme receives the award following the prank. Picture: Brewdog
A company spokesperson said: “At another company, someone responsible for a prank like this might have been given the heave ho. At BrewDog, Graeme was awarded Employee of the Month.”
Article Source: Scotsman Food & Drink