Greggs' vegan sausage roll provides significant sales boost
The launch of Greggs' hugely publicised vegan sausage roll helped to provide a significant boost in sales in first seven weeks.
Total sales were up 14.1% while like-for-like sales in company managed shops grew by 9.6%.
Greggs has said growth eased slightly in February, but the start-of-year boost is anticipated to see full-year profit before tax come in ahead of expectations.
Additional sales were predominantly driven by savoury products, including the vegan sausage roll, which is already among Greggs five bestselling items.