M&S online sales increase but investors are still unsure
Investors in Marks and Spencer's are insistent to see further evidence of a future-proof plan. While M&S have successfully increased their online sales, investors are still concerned about in-store fall in sales. Stakeholders are hoping to see further acceleration in online takings when end of year reports are released this week.
Equity analyst, George Salmon, from Hargreaves Lansdown explained that the online sales were not improving enough to counter-balance the in-store fall. He said "M&S needs to prove it can grow online if investors are to believe the brand is future-proof."
Shareholders also hope to see increase the in-store sales through their food hall, however, January's results showed a like-for-like drop.