KFC'S new campaign targets copy-cat restaurants

KFC'S new campaign targets copy-cat restaurants

KFC has taken a swipe at the “fried chicken pretenders” with a new campaign designed to remind chicken-lovers there is only one place to get the Colonel’s original recipe chicken. The TV advert shows Colonel Sanders hitting the streets to size up imitators who try to match the name and draw inspiration from its logo. However, the Colonel is clear this legion of imitators will never be able to match the “iconic taste of KFC”. For the out-of-home and press element of the campaign, KFC will feature images of the imitator chicken shop brands with the line: “Guys, we’re flattered.” The advert will also run across cinema, social and digital. Meghan Farren, KFC UK and Ireland chief marketing officer, told Marketing Week: “It is flattering to have this entire legion of imitators and we wish every chicken shop out there the best of luck but there’s nowhere else you can get the Colonel’s original recipe. We invest time, effort and skill into freshly hand-breading Kentucky Fried Chicken in our kitchens – all day, every day – and that’s why you can only get KFC at KFC.”

Article Credit: Propel