Tesco to trial YO! Sushi counter in two UK stores
YO! Sushi has signed an agreement with Tesco to pilot YO! To Go counters at two UK stores.
Under the agreement, YO! will operate a manned kiosk in each site creating made-to-order sushi and providing sushi to the front-of-store food-to-go range.
The first of the two trial sites has opened at the Sunbury Extra store in Surrey, with the second site, Bournemouth Extra, opening next week. As well as the YO! To Go range and sharing platters, customers will be able to try new products such as Mini Ninja kids bento boxes, sushi snack boxes and dessert sushi rolls.
The move sees YO! To Go branded products available for the first time outside the company’s in-restaurant proposition and builds on its Heathrow T3 and St Pancras sites where YO! To Go has a clearly defined section.
YO! has 74 restaurants across the UK.
Chief executive Richard Hodgson (pictured) said: “This is an exciting move for YO! We have seen substantial increase in demand for to-go products over the past 18 months and developing our YO! To Go proposition is an important part of leveraging the expertise and capacity gained through the recent Bento and Taiko acquisitions.
As consumers continue to look for high-quality, fresh and speedy food options, we are well placed as a global multi-channel, multi-format Japanese food platform to lead in making sushi more accessible, not only via restaurants but also kiosks and supermarkets.”
Article credit: Propel info