Reservations service, Bookable, partners with Instagram

by XPRESS, 10 December 2018

Michelin’s reservation service Bookatable has partnered with social network Instagram to allow users to make a reservation directly through a specific Instagram business profile. Bookatable said with more than 200 million people visiting business profiles daily, the move would drive incremental covers and increase opportunities for restaurants on Instagram. Bookatable chief executive Michel Cassius said: “We are delighted to offer this free integration to our tens of thousands of restaurants across Europe. Connecting restaurants and diners to help create great experiences is central to what Bookatable does. In a connected world where diners get their inspiration from many sources, this integration only makes it easier for all to discover and book a table via a few taps within the Instagram app. We are also giving restaurants the chance to turn pictures, posts, shares and tags into diners and monetise this cycle, which is a real plus for the hospitality industry.” Instagram product marketing manager Aishwarya Bhake added: “We look forward to driving even more value for the restaurants on Instagram with this integration. Thanks to this partnership with Bookatable, Instagram users will be able to reserve a table at their favourite restaurants, no matter where they are, while making it even easier for restaurants to connect with current and new customers.” Bookatable’s partners include Google, Apple, TripAdvisor, Timeout and Bing.

Article Credit: Propel