"One of gin’s sobriquets is ‘Mother’s Ruin’ and the drink still has certain associations with older drinkers, contributing to it being likely to be seen as an older person’s drink and the least likely as a young person’s drink," said Mr Wisson.
"However, our research indicates that gin is in fact now most likely to be drunk by younger consumers, suggesting that it has a chance to forge a dynamic image and move into even more innovative areas."
Mintel found that 42pc of people aged 18 to 34 have drunk gin in the last year, compared to 27pc of people over 45.
Vodka sales have also grown but at a slower pace than gin.
Consumption of the most popular white spirit has increased by 8pc over the last five years, with sales reaching £3.46bn in 2015.
Mr Wisson said vodka "enjoys a number of favourable associations, namely its mixability, unisex appeal and value for money."
However, sales of rum, after inching up for several years, fell by 6.2pc in 2015 to £411m.
Brits will consume £194m worth of tequila this year, 11pc more than in 2014, as the drink rebrands itself as a high-end spirit for sipping as well as for shots.
Article Source: The Telegraph