BrewDog appoints managing director for US business
Scottish brewer and retailer BrewDog has appointed Tanisha Robinson as managing director of its US business, ahead of the official launch of its 100,000 square foot brewery in Columbus, Ohio.
Robinson will be responsible for establishing the BrewDog brand, sales strategy, operational growth, and developing its American bar division.
With its first US-brewed beers hitting stores and venues next week, Robinson will spearhead the growth of BrewDog’s distribution, initially focusing on Ohio before expanding to neighbouring states.
She will also manage the expansion of BrewDog’s US bar division, starting with plans to open two craft beer bars in Columbus before the end of the year.
Robinson has a wealth of entrepreneurial experience having founded several successful companies, including Print Syndicate, a design, technology and marketing company.
BrewDog co-founder James Watt said: “We have been searching for someone to head up our US operations and as soon as we met Tanisha we knew we’d found our top Dog.
The killer combination of her astute business instinct, huge passion for craft beer, and her love of our new home town, Columbus, made her the perfect fit.” Officially launching in August, the brewery was part-funded by BrewDog’s record-breaking crowdfunding programme, Equity for Punks, which has raised more than £40m globally.
The US arm of the initiative, Equity for Punks USA, is still open for investment until Friday, 28 July.
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