BrewDog reveals plans for craft beer hotel next to Scottish headquarters

by XPRESS, 21 February 2018

The company will launch The DogHouse, as the hotel will be called, in the first half of 2019.

The 22-room DogHouse will feature beer taps in the rooms, a built-in shower beer fridge, and rooms will overlook the brewery itself, allowing guests to watch brewers at work.

BrewDog introduced the DogHouse concept last year with the announcement of a hotel in Columbus, Ohio, at the site of its American brewery, and a recent property acquisition in Ellon has led to this further announcement of a hotel in the brewery’s homeland in Scotland.

In addition to the construction of the hotel, BrewDog is expanding its brewery to include a 300-hectolitre brewhouse and a canning and packaging hall.

The brewery expansion comes following the opening of BrewDog’s sour beer brewing facility The Overworks last month.

The new brewhouse is also expected to be completed by the end of the year.

The hotel and brewery will be built on a 3.25-acre site adjacent to BrewDog’s current one million-hectolitre brewery.

The site has been purchased from screw jack manufacturer Power Jacks, who will move to a new purpose-built facility later this year.

The funding for the hotel and brewery expansion has come from BrewDog’s record-breaking Equity for Punks crowdfunding initiative, which has seen the company raise more than £53m since 2009 from more than 73,000 investors.

Priority booking for The DogHouse will be given to “Equity Punk” investors.

In October last year, BrewDog launched its fifth round of Equity for Punks, looking to raise at least £10m, with a stretch goal of up to £50m, in order to further its global expansion.

This includes planned construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing production capacity in its UK brewery, and the creation of a dedicated craft beer television network.

Equity for Punks V has so far raised more than £12.5m from more than 27,000 investors across Europe, and hit its initial £10m target ahead of its initial deadline in January.

The raise was extended and is due to close on 15 October.

BrewDog co-founder James Watt said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our headquarters. This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”

Article credit; Propel info